Warning Sorry, you're using a web browser that is no longer supported. For the best experience please upgrade or visit the site on another browser.
Skip to content

History of the O’Reilly Auto Parts Jingle

For more than 65 years, O’Reilly Auto Parts has been a staple in the automotive aftermarket. But for the O’Reilly jingle, a clear adoration has developed over the years.

“A good jingle has a special quality about it,” said Advertising Manager John Richardson, “Something almost annoying, something that sticks in the back of your head.”

O’Reilly was growing fast. In 1989, the 100th O’Reilly Auto Parts store was opened, and by 1993, O’Reilly would become a publicly traded company. After a few iterations, including trying out some different musical styles, the jingle that customers know and love hit the airwaves in 1999.

“It was just one of those things where we needed to come up with something that was catchy, [to] really help O’Reilly Auto Parts distinguish themselves as a national brand,” said Hugo Sanchez, vice president of Marketing & Advertising.

With a dedicated team of O’Reilly team members and local musicians, the creation and journey of the O’O’O’ – O’Reilly began. Little did O’Reilly know that the Company and its contributors would produce one of the most famous and well-known jingles in the nation.

A Great Jingle Takes Root in the Ozarks

20% OFF $150+ WITH PROMO CODE: PERKS20, Online Only

20% OFF $150+ WITH PROMO CODE: PERKS20, Online Only

Get 20% off $150+ with promo code PERKS20. Online, ship to home only. 09/27/26 – 09/29/26. *Maximum discount $50.

20% off $150+: Valid on regularly priced in-stock items for Ship to Home orders that when purchased together total $150 or more (before tax, shipping and discount) on the OReillyAuto.com website only. Excludes AIRAID, B&M, Bully Dog, DeVilbiss, Edelbrock, Flowmaster, Holley, Hurst, Ingersoll-Rand, K&N, MSD, SCT, and Spectre items.

To Redeem Offer: Add qualifying items totaling $150 or more to your shopping cart and select “Ship” as your delivery method. Enter promo code PERKS20 in the cart. The total in your shopping cart will be adjusted after promo code is applied. Excluded brands contribute toward minimum purchase amount to qualify for offer but are not eligible for discount. (Maximum $50.00 Discount.) Valid Sunday, September 27th to Tuesday, September 29th, 2026 (11:59pm Hawaii Time Zone). Coupon code is not redeemable for cash, is nontransferable and cannot be replaced if lost or stolen. Not valid on same-day delivery orders. Void if copied, transferred or where prohibited by law. Customer pays sales tax and shipping fees.

Offer subject to adjustment due to returns, cancellations and exchanges. Additional taxes and duties may apply. Not valid with any other promotional gift with purchase. Offer may be modified or discontinued at any time without notice.

Offer Terms: Offer does not apply to gift card orders. Offer does not apply to Lead-Acid batteries. Cannot be used in combination with any other certificates, offers, or discounts or for payment on account. Not valid on previous purchases or store purchases. Shipping & handling and taxes do not qualify towards the minimum purchase. Valid for retail customers only. OReillyAuto.com only ships orders within the U.S.

Excluded Brands: Offer does not apply to AIRAID, B&M, Bully Dog, DeVilbiss, Edelbrock, Flowmaster, Holley, Hurst, Ingersoll-Rand, K&N, MSD, SCT, and Spectre items.


Show More Show Less

An O’Reilly Legacy

Over the years, the O’Reilly jingle has been played millions of times on many radio stations across the nation — but it doesn’t end there. Now, with social media and the rising popularity of online video content, the O’Reilly jingle has become a meaningful part of today’s popular culture and passes something on to the next generation of car lovers and gearheads. “It means people like it and they have an emotional connection,” says Richardson.

In June 2024, O’Reilly continued to set the standard of empowering audio by being named the 2024 Radio Marketer of the Year by the Radio Mercury Awards. Since the original pitch featuring acoustic guitars and cassette players, the famous O’O’O’ – O’Reilly jingle has remained catchy and groovy throughout years of radio, TV, and social media. With decades under its belt and a rich connection with our customers, Sanchez is positive the O’Reilly jingle isn’t going away anytime soon.
Jingle mascot listening to music sitting on a couch

“Every time we’ve tested it, we’ve always come back to the original jingle. That’s the one that people enjoy — that’s the one that people love.”

The O’Reilly jingle lives rent-free in the hearts and minds of millions, some of whom may have never stepped foot in one of our stores – but almost certainly for those who have visited us for parts, tools, or advice on their project. Just like O’Reilly started life as a single midwestern auto parts store in 1957, our jingle has taken on a life of its own. Through a variety of rarely heard jingle versions, to countless posts on social media platforms, those three syllables have gotten a lot of mileage.
Show More Show Less