Warning Sorry, you're using a web browser that is no longer supported. For the best experience please upgrade or visit the site on another browser.
Skip to content
Black Magic: Take Pride In Your Ride Black Magic: Take Pride In Your Ride
Black Magic® are the tire and wheel care experts. Customize the level of shine you desire with the full line of shine products: Choose from Tire Wet Foam® for a Natural finish, New Tire Trim & Plastic Dressing for a Medium Shine or Tire Wet® for a long-lasting, wet, glossy black look. Black Magic® Tire Wet® is specially formulated to deliver the most brilliant shine of any leading tire spray available. For a powerful clean, use Bleche-Wite® to remove brake dust, grease, grime, and road film from tires before applying your desired level of shine. Use No Scrub All Wheel Cleaner and watch the dirt, brake dust and grime come off as you spray and wipe the wheel clean.

Shop Black Magic Products

How to Give Tires a Better-Than-New Shine

Black Magic Tire Wet® gives your tires the ultimate long-lasting, wet, glossy black look. Tire Wet is specially formulated to deliver the most brilliant shine of any leading tire spray available.

For maximum tire shine and protection, use Bleche-Wite® to remove dirt and road grime from tires before applying Black Magic Tire Wet.

How To Clean Wheels with Little Effort

Great looking wheels make your vehicle stand out. Black Magic No Scrub All Wheel Cleaner dissolves brake dust, dirt and road grime quickly and easily. Its powerful formula improves the appearance of all types of wheels without hazing or discoloration. Safe for use on ABS plastic, chrome, aluminum, wire and mag wheels with clear coat, polished, painted or anodized finishes.

In this video, we will be showing you how to clean your wheels in a quick and easy way.

Black Magic Bleche-Wite Tire Cleaner

America’s #1 selling tire cleaner for use on both white-wall and black-wall tires. Amazing fast-acting PRIMASCRUB® formula dissolves brake dust, grease, grime, and road film!

Fortified with PRIMASCRUB – Tough cleaning agents designed to attack the soils that adhere to white-wall and black-wall tire surfaces.

Black Magic Tire Trim and Plastic Dressing

Black Magic® Tire Trim and Plastic Dressing is a multi-surface product designed to deliver a showroom finish that is dry to the touch. The advanced formula delivers a streak-free, smooth look with a medium shine that will make your tires, trim and plastic look fantastic!

This non-greasy sling resistant formula also prevents brown haze on side walls.

You May Also Need

Black Magic started out as a single product, a thick silicone trim shine packaged in a squeeze bottle and applied to trim and bumpers with a cloth or sponge. Consumers started using it on tires as well because it stayed shiny longer than competitors products.

The success of this tire care product in the 1990s demonstrated the need for tire shines so the scientists and marketers developed Black Magic Tire Wet® to provide a professional quality tire shine to the retail market.

Black Magic Tire Wet® was so successful that it soon outshined the original Black Magic® trim and became the #1 selling product for Blue Coral® and is still the #1 selling tire dressing in the US retail market.

A product line was born and expanded into a line of tire & wheel care, vehicle wash, wax and detail products. Black Magic products became a hit with automotive detailers and enthusiasts alike as the focus on vehicle appearance shifted to emphasize wheels and tires.