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Welcome To the O’Reilly Auto Parts Ambassador Program

We're expanding our team of ambassadors to bring customers even more great automotive content. If you're a creator who loves everything automotive and wants to partner with one of America's top auto parts retailers, check out the guidelines below and apply today!

Frequently Asked Questions

How do I become an O'Reilly Auto Parts Ambassador?

You can start your application here:

What does the application process entail?

  • Submission: Fill out the online application form on our Sprout Social portal
  • Review: Our team will review applications and social media presence
  • Selection: Candidates meeting all requirements will be contacted directly
  • Onboarding: Selected ambassadors will receive an onboarding package and next steps

How are applications evaluated?

Applications are prioritized based on the following:

  • Active, consistent social media presence with a dedicated following
  • Strong alignment with our brand’s values and aesthetics
  • Passion for our products and the ability to communicate their benefits
  • Prior experience as a brand ambassador (preferred but not mandatory)

What are the responsibilities of a brand ambassador?

  • Authentic Promotion: Share genuine experiences with our brand and products
  • Quality Content: Create and share content that aligns with our brand
  • Community Interaction: Engage with your community and ours
  • Feedback: Communicate with us about ways we can improve
  • Content Commitment: Accomplish content creation/engagement objectives

What Our Partners Love About the O’Reilly Ambassador Program

Payment

Benefits

Opportunities to receive gift cards, exclusive merch, and project funding for participating. Ambassadors will also get early access to new products and releases. Additionally, ambassadors will get the chance to attend events on behalf of O’Reilly Auto Parts.

Opportunities

Content Opportunities

Collaborate with our team to create unique content.

Networking

Networking

Connect with our other ambassadors and partners.

Recognition

Recognition

Partner profiles are showcased on our website and social media.

Learn About Some of Our Current Partners

Submit Your Ambassador Application

Application does not guarantee a partnership with O’Reilly Auto Parts, but you’ll never know if you don’t give it a shot!