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Simoniz USA launched its first "direct response" marketing product called Simoniz Scratch Remover for furniture. The program was highly successful and was placed at most major mass retailers and drug chains.

The Simoniz brand is now one of the most advertised brands in the automotive car appearance industry. In the years 2000 & 2001, spurred by the successful launch of the Simoniz Detailer's Brushless Carwash, Simoniz produced over one billion consumer impressions, and reestablished the brand as an innovative market leader.

Today, Simoniz products and services are preferred throughout the country at new car dealerships, professional car washes, and by professional housekeeping and maintenance departments. Simoniz products can be found on the shelves of major retailers nationwide. Simoniz brand products truly are "The Detailer's Choice!"

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