Rugged Ridge is an exciting brand developed to provide quality & functional Truck and Jeep accessories for the growing aftermarket. As a Division of OMIX-ADA, the leader in replacement parts for Trucks and Jeep vechicles, the Rugged Ridge pedigree is well established in the market. Rugged Ridge has created over 500 products that are custom designed to fit Trucks and Jeep vehicles and even more are in the pipeline.