At Genie, the concept of lifting people and materials higher extends beyond the products they build. It reflects the spirit of partnership behind everything we do. They're a global company that's deeply connected to their customers - working to help you build your business.
Genie Industries began in 1966 with the introduction of the Genie® Hoist, a portable, pneumatic material lift. It was followed by additional material lifts and a series of aerial work platforms to meet customer demand - products that quickly gained worldwide recognition and often represented breakthroughs in design. Genie Industries became part of the Terex family of companies in 2002.
Raising the Bar on Innovation
Genie products are designed from the outside in, driven by real customer insights. They gather input directly from customers. Then use the latest design tools to turn what they've learned into products that are easy to use and service, meeting international standards and delivering maximum value-for-cost.
They are often the first in the industry to introduce and deliver new product technology because they're in touch with what customers want and need on the job.
Here are a few notable "firsts":
1970 - First truly portable aerial work platform
1985 - First articulating Z™-boom (Z™-30/20)
1994 - First active oscillating axle (S™-40)
1995 - First articulating jib (S™-65)
1995 - First super-compact boom with true zero-tail swing (Z™-30N)
2002 - First active oscillation system on a scissor lift (GS™-5390)
2003 - First virtual pivot (S™-60)
2005 - First XChassis™ (Z™-135)
2007 - First AC drive system in a Z™-boom (Z™-40N)
Today Genie remains at the forefront of innovation and quality production. But their customer-focused values keep us grounded. From Denver to Dubai and Hong Kong to Helsinki, customers ask for our distinctive blue lifts on the jobsite because of their uncompromising service and support.