Into Great Brands, Inc., (IGB) the parent company of Dura Lube and MotorKote performance chemical products was formed in 2005 as a consumer products management company.
Originally introduced in 1986, Dura Lube was intended as a special engine treatment for the trucking industry. Incredibly, the reports began to come in on Dura Lube's amazing attributes. As a result of these reports, a decision was made to bring the product to the general automotive consumer market.
Dura Lube was rolled out to the retail industry in the spring of 1993, and its popularity and loyal consumer base continues to thrive into its third decade of helping consumers maintain their family vehicles.
In 2005, Dura Lube was purchased by Into Great Brands, Inc. Into Great Brands has expanded its brand appeal with continued innovative products in the oil treatment and fuel treatment categories.