Toyota Motor Sales recently launched its "Let's Go Places" campaign at the Los Angeles Auto Show, which opened to the media on November 28 and will open to the public on November 30.
The automaker will host multiple consumer activations at the auto show that implement the company's new "Let's Go Places" tagline and highlight the company's recent adventures.
Toyota has reserved 38,000-square-feet of space in the South Hall of the Los Angeles Convention Center where the brand new RAV4 will be debuted for public view, showing guests the improvements in style and technology that the vehicle has undergone over the past few years.
In honor of its relationship with the California Science Center, Toyota is planning to have a display at L.A. Live, which will showcase the Tundra CrewMax, which was recently utilized for the space shuttle Endeavor in Los Angeles.
Also included in the activations of Toyota is the company's drive center, which gives attendees a chance to test drive a number of Toyota vehicles, including that Camry, Prius v, Prius c, Prius Plug-In, Tundra and the newly designed Avalon. The automaker will be able to test the cars out on a customized street drive from Friday, November 30 through Friday, December 7.
The automaker will also have its PitPass available for motorsports fans, giving them a chance to take photos with a NHRA Funny Car and NASCAR Camry Sprint Cup Car. Motorsports fans will also be able to see a NASCAR Camry cutaway engine display while testing their reaction time with a sensory game.
In addition to these features that will be available at the Toyota booth, the company is also planning to give fans a chance to check out actions sports with the Bob Burnquist experience and supercross with the Joe Gibbs racing team.
Toyota also recently announced that the company is seeing a boost to auto sales performances following the aftermath of Hurricane Sandy, which ripped across the east coast and caused millions of dollars in damage to auto owner's cars. November sales will be between 14.8 million and 15.2 million new vehicles, according to Jim Lentz, Toyota executive.