After leaving NASCAR a couple months ago, Dodge recently announced that it's hoping to make a return to the motorsport within the near future.
The automaker announced in August that it would be leaving NASCAR in 2013 and the decision came after Penske Racing, the only Dodge team that was involved with the sport, announced that it would move to Ford in March of 2013.
"Going forward, we're going to take the year off, evaluate the potential," Ralph Gilles told ESPN.com after a panel discussion on the future of motorsports at the Specialty Equipment Manufacturers Association Show. "We also did a lot of data mining. Part of the issue our management team wanted was, what are we really getting out of NASCAR? We only have two cars out of a huge field. Are we getting our money's worth?"
After the Penske Racing team announced that they were switching over to Ford and nixing ties with Dodge, many people wondered if that would be detrimental to the racing team when it got to the Chase for the Sprint Cup, but they've proven critics wrong, as Brad Keselowski is now only two points behind Jimmie Johnson.
"It's tearing me up right now, to be honest with you," said Gilles, whose official title is president and CEO of the SRT Brand and Chrysler Group. "It's a very emotional time for the whole team right now. We didn't expect to be this good."
Gilles added that he's happy on one side because the team is going out with a bang. But on the other side, he said that everything the team has worked for in the past 11 years currently paying off.
Dodge was left with few options but to back out of the 2013 season as a result of not having a strong team as Penske Racing to sponsor. The automaker is unsure whether a return to the track would be possible in 2014, but Gilles expressed that the Dodge team is interested.
NASCAR is also beginning to make an attempt at attracting younger audiences to the sport by improving the performance on the track. The sport is also considering working with IndyCar in order to increase viewership and interest.