Subaru has surpassed 1 million fans on their official Facebook page, after separately announcing sales projections for the company increased during the first half of the fiscal year.
In response to reaching their 1 millionth Facebook fan, Subaru celebrated by posting a video collage of photos submitted by fans with their Subaru vehicles. At the end of the video, Subaru employees are seen showing their appreciation to the Facebook fans at the end of the video.
Dean Evans, chief marketing officer for Subaru of America said that the company has some of the most passionate car owners.
"The Subaru Facebook page is all fan engagement so we are happy to see our page serving so many Subaru enthusiasts," Evans said.
This year the automaker used Facebook to launch various marketing campaigns on the social media website. Earlier this year the company launched the Subaru Guide to Everything Facebook application, containing a virtual travel guide of tips and reviews from Subaru car owners and fans. Subaru also released the First Car Experience, allowing Facebook users to tell stories about themselves and their cars, tag their friends and share animations via the social site. More recently Subaru released the "Love all you can do" Facebook tab, featuring various photos and an event calendar.
Prior to the Facebook announcement, Subaru announced that their sales increased 27 percent from April to September. The automaker raised their sales projections for the first six months of the fiscal year, from $401 million to $539 million.
Subaru announced earlier this year that the Insurance Institute for Highway safety selected the XV Crosstrek as a Top Safety Pick.
"The XV Crosstrek brings Subaru all-wheel drive and crossover technology into the small CUV segment," said Thomas Doll, executive vice president of Subaru of America. "Our buyers know that Subaru means safety and adding XV Crosstrek to our 100% list of IIHS Top Safety Picks is proof of that."
The XV Crosstrek earned the highest rating of "good" in the moderate overlap frontal, side, rollover and rear impact evaluations. Currently all Subarus have been named Top Safety Picks and the automaker hopes the most recent announcement will encourage Americans to head to their dealers.
As a reminder, to ensure a vehicle is running as safely as possible, it is always a good idea to have brakes checked often at a local auto shop, especially with the winter months approaching.