A new 2013 Honda Accord is the prize of a trivia contest, Cash Car, in New York City's Times Square on October 6. Contestants will compete with their knowledge of the all-new vehicle with a chance to win cash prizes and drive away with a Honda Accord.

The Take a Drive in The Accord Cash Car Contest and Sweepstakes is being hosted by the Emmy award winning stand up and Discovery Channel's Cash Cab host Ben Bailey. The event will be one of four occurring across the country in Chicago, Phoenix and Los Angeles.

"With an innovative, fun-to-drive product like the all-new 2013 Honda Accord, we wanted to create an exciting, innovative contest to help people experience it," said Mike Accavitti, vice president of automotive marketing at American Honda.

Automobiles nowadays are lasting well beyond the 100,000 mile mark. Improved manufacturing and service knowledge have enabled motorists to keep the cars they have longer.

Individuals, even those with a chance at winning a new Accord, are encouraged to have their cars serviced at a local auto body shop and partake in preventative maintenance, particularly with their engines and brakes, in order to keep service costs and damage to a minimum.