Motorists who are working on getting the most of their vehicle's performance won't have much to worry about if they are a member of AAA. While the company helps motorists who are stranded on the road, car owners might see the tow trucks in a different color for the next few months.
For the first time in AAA's more than 100-year history, the company is painting its red, white and blue tow trucks pink in honor of National Breast Cancer Awareness Month, in conjunction with the American Cancer Society.
"We assist more than 25 percent of the driving public with AAA roadside assistance—and our service vehicles are seen on our nation's roadways by millions of motorists each day," said Gerry Gutowski, senior vice president, AAA Automotive Services, The Auto Club Group. "Our hope is that pink tow trucks will garner attention and spread awareness to help in the fight against breast cancer, which is the second leading cause of cancer death in women."
Trucks will be painted pink throughout the Chicagoland area for National Breast Cancer Awareness Month and the remainder of the year, assisting more than 1,500 AAA members in the area and seen by the more than 10 million visitors that will come to the city over the next three months.
AAA will also play a significant role in helping to host more than 3,000 walkers who are expected to participate in the Making Strides Against Breast Cancer Walk at Montrose Harbor in Chicago on October 20th. The roadside assistance company is sponsoring its own team of walkers in order to raise money for the American Cancer Society, in addition to providing free roadside assistance to any American who might experience car trouble with lockouts, flat tires or dead batteries.
"I am a breast cancer survivor and I work for AAA in Chicago," said Alene Adams, Casualty Claims Representative, AAA Chicago. "It's comforting to know that the company I work for understands what I am going through and would support awareness initiatives in such a visible way."
Chevrolet also recently announced that it will hold special events in support of breast cancer awareness month, teaming up with General Motors to raise more than $1 million for the American Cancer Society.