Athletes have been known to increase the popularity of sports and increase revenue of an entire league, which is what NASCAR is hoping Kyle Busch can return to the sport to do.
Busch has been in a slump recently, which is also bad for NASCAR. He is currently holding on to one of the wildcard positions for the 12-driver Chase for the Sprint Cup championship. If Busch doesn't qualify for the title-deciding series, it could be a crushing blow to his car.
Just recently, Busch complained about changes to the track, avoided questions about an incident at Watkins Glen with Brad Keselowksi and also declined to address his questionable chances at the Chase for the Sprint Cup championship.
Busch is now scheduled to for a race in Atlanta where he has one win over the span of 14 career starts, finishing at an average 14th position.
NASCAR recently fined Paul Menard's crew chief $100,000 for illegal modifications that were made during his performance recently in his Chevrolet.